Your strategic lens into Korean consumers.
Welcome to a space where insight meets expertise. With over 15 years of hands-on experience in qualitative fieldwork across Korea, our team of seasoned researchers brings cultural nuance, strategic clarity, and human understanding to every project. Whether you're exploring new markets or refining your brand strategy, we’re here to help you uncover what truly drives Korean consumers—thoughtfully, precisely, and collaboratively.
Our Offerings
Core Service
Foundational qualitative methods including focus groups, in-depth interviews, home visits and diary studies—designed to uncover authentic consumer insights in Korea.
A to Z Solutions
Flexible support tailored to your needs—local moderation, translation, recruitment, logistics, and more to ensure seamless fieldwork in Korea.
Custom Support & Add-ons
Comprehensive research execution from study design to final reporting. Ideal for clients seeking full-service support with strategic interpretation and actionable outcomes.
Our Expertise
Experience
Over 15 years of hands-on experience in qualitative fieldwork across Korea. We understand the cultural nuances, consumer behaviors, and regional dynamics that shape the Korean market.
Methodology
Our approach blends time-tested qualitative methods with emerging, innovative techniques—ensuring depth, relevance, and adaptability. From classic focus groups and in-depth interviews to ethnographic immersions, digital diaries, and co-creation workshops, we tailor each methodology to meet the unique goals of every project.
Teamwork
Our moderators bring unmatched expertise in guiding conversations with empathy and precision. We have recruiting specialists ensure we reach the right participants—fast, reliably, and with cultural nuance. And the best interpreters.
Together, we deliver seamless fieldwork experiences that clients trust and participants enjoy.
Industry
We’ve conducted qualitative research across a wide spectrum of industries—including Consumer Goods, Healthcare & Pharmaceuticals, Finance & Insurance, Technology & Innovation, Automotive, Luxury & Lifestyle, and Retail & E-commerce.